Growing SelfAgent HQ

This is where Growing Self's agents work. Hayley Dugger runs the podcast side, Love, Happiness and Success. Mandi Rivieccio runs growth. Every agent has one room and one job.

Admit one A Tour of the Agents

Follow one episode as each agent hands it to the next, from guest booking to the newsletter.

The 20‑Second Tour

Meet the team before you walk the floor. It plays without sound.

Storage, mostly tabs

Before HQ

One episode used to mean six windows. Hayley carried it between them by hand. When a guest wandered off their pitch, she reran the research to match what they said, then pasted the description into ChatGPT to make it sound less like a search engine wrote it.

All 11 Workflows

Each row is one job, in the order the work happens. Pick a person to see their part and what is waiting on them. Open any row to see whether the team can use it today, what the agent needs, and what is still open.

Eight on the podcast side, three on the growth side.

LHS Podcast Studio

Hayley runs this side

It starts when

A guest is booked

Hayley starts it

Preppy Longstocking

Guest prep

In training
What comes back

One page for Lisa and a sources sheet for Hayley

Who checks it

Hayley checks the sources. Lisa reads it before recording

Where it goes

Google Drive and the production board

Can the team use it today?

Not yet. It is built and still being tuned

What the agent needs

The guest's name, the show (LHS or LHSFT), the planned topic, and the guest's pitch or links

What it takes over from

Content Planning Command Center, for the angle, the questions and the Cloudprompter lines

Still open

Hayley decides whether the hook, intro, outro and clip plan move into the prep page, and whether sponsor points belong here

The Recording BoothLisa and the guest record. Mark edits the audio, and the timestamped transcript goes to the agents.
It starts when

Recording is done

Hayley starts it

Thank Sinatra

Thank-yous and guest follow-up

Proposed
What comes back

A thank-you note that names a moment from the talk, the release-date note and the sharing ask

Who checks it

Lisa reviews it and makes it her own

Where it goes

Email from Lisa or Hayley, sent by hand

Can the team use it today?

Not built

What the agent needs

The guest, one moment from the conversation, and the release date

What it takes over from

No tool does this today. The QC rubric asks for it within 48 hours of recording

Still open

Hayley says whether she wants it

It starts when

Mark's final edit is done

Hayley starts it

En-Titled Eddie

Titles and descriptions

Back in training
What comes back

The episode card, with three titles and a reason for each, the description, the intro clip, Megaphone tags and the file name

Who checks it

Hayley. Lisa marks titles yes or no while Eddie trains

Where it goes

Megaphone, by hand

Can the team use it today?

Yes, version 1. Lisa published it to your Claude organization on October 30, and it is available to install there. A rebuilt version is not uploaded yet

What the agent needs

The timestamped transcript, plus the prep page if there was one

What it takes over from

Transcript Reality Check, both Podcast Descriptions projects, and the ChatGPT rewrite

Still open

Lisa decides who signs off titles once calibration is done. Hayley answers four checks on the rebuilt version

It starts when

The final transcript is ready

Hayley starts it

Antie Social

Clips and captions

In training
What comes back

The social set for Hannah. An Instagram set for LHS, a LinkedIn set for LHSFT, each with clip picks at real timestamps

Who checks it

Hayley, then Hannah builds from it

Where it goes

Instagram for LHS and LinkedIn for LHSFT, posted by hand

Can the team use it today?

Not yet. It is built and still being tuned

What the agent needs

The transcript and the episode card

What it takes over from

Part of LHS Media Promotional Content

It starts when

The episode video is up

Hayley starts it

Blog Marley

Blog briefs

In training
What comes back

One brief with every field in Mat's order, chapter times checked against the video

Who checks it

Hayley, then Mat publishes

Where it goes

WordPress, built by Mat

Can the team use it today?

Not yet. It is built and still being tuned

What the agent needs

The episode, its video and the episode card

What it takes over from

The blog half of Content Production Command Center

Still open

Hayley shares the Content Production Command Center project with Max. Lisa decides how a spoken "free consultation" is handled and which of Mat's guides wins. Mat confirms his builder reads chapter times

It starts when

The edited video is uploaded as private

India starts it

Ewe-Tube

YouTube titles and chapters

In training
What comes back

One upload sheet, with three titles, the description with chapters, cutdown titles and thumbnail text

Who checks it

India

Where it goes

YouTube Studio, by hand

Can the team use it today?

Not yet. It is built and still being tuned

What the agent needs

The private upload's captions or the final-cut transcript

What it takes over from

The YouTube half of Content Production Command Center

Still open

India gives Max access to YouTube Studio so it can be tested on real uploads

It starts when

Once a week

Hayley starts it

Lettie Rip

The weekly newsletter

In training
What comes back

Three subject lines, preview text, and the letter in Lisa's voice with every link checked

Who checks it

Hayley, with Lisa on voice

Where it goes

Pipedrive for LHS, Kajabi for LHSFT. Juven sends it

Can the team use it today?

Not yet. It is built and still being tuned

What the agent needs

One line with the show and the send date

What it takes over from

Nothing. Hayley writes it by hand today

Still open

Lisa picks the shape, a full letter with sections or a short digest

It starts when

On a schedule Hayley picks, for example Monday at 9am

Runs on its own

Rocket the Raccoon

Monday numbers

Planned
What comes back

One note with what dipped, what popped and one change to try

Who checks it

Hayley approves each change

Where it goes

A note to Hayley and the workflow tracker in Notion

Can the team use it today?

Not built

What the agent needs

Last week's numbers from the sources Hayley picks, and the QC rubric testing notes

What it takes over from

Nothing. Nobody reviews the numbers on a schedule today

Still open

Hayley picks the day, the time and the numbers. Mandi decides whether the note covers funnel numbers. The team decides who owns content results

Growth Studio

Mandi and Lisa's side, for the therapist certification and the new site

It starts when

A therapist info session ends

Mandi starts it

Wrap Star

Info-session recaps

In training
What comes back

The recap email from Lisa, an answer to every question, one next step with a working link, and notes for each attendee's follow-up

Who checks it

Lisa, since it goes out in her name

Where it goes

Mandi sends it, from Kajabi or Gmail (to decide)

Can the team use it today?

Not yet. It is built, still being tuned, and has not run on a real session

What the agent needs

The session notes or transcript

What it takes over from

Part of CCFT Command Center

Still open

Lisa says whether a session transcript may be used. Mandi picks Kajabi or Gmail, and fills in tuition, dates, deposit and the enrollment link

It starts when

A page is next on the site list

Mandi starts it

Paige Turner

Landing page briefs

In training
What comes back

A sourced page brief, with yes or no questions for Lisa

Who checks it

Lisa answers the questions. Mandi approves the brief

Where it goes

The new site, built by Mat

Can the team use it today?

Not yet. It is built and still being tuned

What the agent needs

One outcome, for example Relationship Clarity

What it takes over from

The StoryBrand copywriter GPT

Still open

Lisa answers the 8 open questions in the Relationship Clarity brief and confirms the 15-page list. Lisa sets up the page form with Mandi and Kalani, and checks its privacy before any therapy inquiry form goes live

It starts when

To be set at the lead magnets meeting

Mandi starts it

Lead Zeppelin

Lead magnets

Ideas only
What comes back

To decide

Who checks it

Mandi, with Lisa

Where it goes

To decide

Can the team use it today?

Not built. Nothing is chosen yet

What the agent needs

To decide

What it takes over from

Nothing yet

Still open

Mandi and Max pick which ideas go first

The map on the wall

How the Team Works Together

Each agent does one job and knows who comes next. The purple circles are agents. The dark circles are people, and every step that leaves the building goes through one of them.

The Podcast Studio

One episode, from the guest's yes to Monday's numbers

Guest says yes, then Preppy Longstocking preps Lisa, Lisa records, En-Titled Eddie writes titles, then Antie Social, Blog Marley and Ewe-Tube work side by side, and Lettie Rip writes the weekly newsletter. Thank Sinatra follows the recording. Rocket reads the numbers every Monday and sends changes back to Preppy and Eddie.HGuest says yesHayley booksPreppy LongstockingPrep page for LisaLRecordingLisa and the guestEn-Titled EddieTitles, descriptionAntie SocialClips for HannahBlog MarleyBrief for MatEwe-TubeSheet for IndiaLettie RipNewsletter, weeklyThank SinatraThank-you noteRocketMonday numbersRocket's Monday changes go back to Preppy and Eddie
An agentA personThe Monday loop

The Growth Studio

Mandi and Lisa's side, for the therapist certification and the new site. Lead Zeppelin's job gets set at next week's lead magnets meeting.

After an info session, Wrap Star drafts the recap, Lisa approves it and Mandi sends it. For the new site, Paige Turner briefs the next page, Lisa answers its yes or no questions, and Mat builds it.MSession endsInfo sessionWrap StarRecap emailLLisa OKs itHer name on itMMandi sendsKajabi or GmailMNext pageFrom the listPaige TurnerPage briefLLisa's yes or noHer questionsMMat buildsThe new site

hi

Hi. Your podcast team is in. What are we working on?
  1. 1Prep a guest
  2. 2Titles and description
  3. 3Social set for Hannah
  4. 4Blog brief for Mat
  5. 5YouTube sheet for India
  6. 6This week's newsletter
  7. 7Thank-you and follow-up
  8. 8How did last week do?
Type a number, or just say what you need.

How a Job Starts

This is the plan once the studio is set up. Hayley opens it in Claude and says hi. The menu comes up, she picks a number, and that agent asks for what it needs, usually the transcript or the guest's name.

How a Job Ends

Every agent finishes with a paste-ready package and points to the next one.

"That's my part. Antie Social is up next for Hannah's clips."

"Clips and captions are ready. Nothing was published or sent."

See it in Claude, with answers to common questions

Keep your hands inside the belt

The HQ Floor

Scroll to walk the floor. The episode rides the belt from room to room, and each agent hands it to the next one by name.

Skip to House Rules
Posted on every wall

House Rules

1

Nobody here hits publish

Every job ends with a paste-ready package and the line "Nothing was published or sent." A person posts it, the same way they do today.

2

Lisa signs off first

Before an agent goes live, Lisa marks its work yes or no, with a reason. On October 30 she put it this way. "If it's boring, it doesn't matter how well optimized it is."

3

Every quote gets checked

Quotes, names and numbers are checked against the transcript or the source page. A fact nobody can point to stays out of the draft.

Before you go

The Whole Crew

Hayley's agents live in the LHS Podcast Studio. Mandi and Lisa's live in the Growth Studio. Once the studios are set up in your Claude, here is all it takes.

  1. Open the studio and say hi.
  2. Pick a number from the menu.
  3. Give the agent what it asks for.
  4. Check the package, then post it yourself.